When Angela De Castro decided to pursue a master’s degree, she knew she wanted to explore her interest in being creative and her love for the video game industry while studying something that would complement the undergraduate degree in 通信 she received in Venezuela. 当她发现 满帆’s 娱乐业务 master’s degree, she knew it would be a perfect fit.

“Even though the 娱乐业务 [program] wasn't specifically tailored for video games, there was still a lot that I could take from that,安吉拉回忆道. “That curriculum just called me. It was exactly the kind of knowledge that I was lacking, more kind of real-life expertise.”

今天, Angela works as a Product Manager for Nintendo of Europe, applying the experience she gained at 满帆 to a role in one of the largest video game markets in the world. 作为产品经理, the grad conceptualizes, 计划, executes Europe-focused marketing 计划 for Nintendo, the brand responsible for some of the most popular franchises in gaming including 超级马里奥, 口袋妖怪, 动物穿越. 在她的角色中, Angela must consider what initiatives will help drive sales, but with a specifically European market in mind.

“You have to think about your audience, you have to think about who's going to be playing it. What kind of cool creative assets can you come up with? What kind of fun trailer can you make? So it's mostly creative work, but also crafting the plan based on a lot of data re搜索,安吉拉说。. “And of course, it has to be tailored for Europe.”

While the grad is thrilled to be working in her chosen field and finding a balance between data and creativity at one of the most well-known companies in gaming, she finds the greatest value in the collaborative nature of her department.

“I get to learn from so many experienced people in my team and even work with people from other projects that are not related to mine,毕业生说。. “I love that you can get to be creative, I love that you can set some guidelines. And if you are working with the correct data, if you are sure of where you want to go, then you can all together execute it in a very holistic way.”

For those looking to step out into a career in the video game industry, Angela recommends leaning into creative collaboration and connecting with peers. “That kind of stuff is really, really important because you get to not only network but you get to see so openly what others are doing, that you can learn from them,她说。. “It's very important to show fresh out of college that you have initiative to work on something of your own.”